If you connect Mailchimp to WordPress, it enables pop-up forms and Google remarketing ads. If you haven’t yet got started with Mailchimp, please click here to view a previous post covering the basics of Mailchimp (creating an account, adding a logo, creating and sharing a signup form.)
Connecting Mailchimp to WordPress
To connect Mailchimp and WordPress, sign into your Mailchimp account at the website www.mailchimp.com, using the login button in the top right-hand corner of the screen. Then, click on the drop-down arrow next to your account in the top right-hand corner of your screen and choose Connected Sites. Click on Website Builder in the menu on the left. Then select WordPress.
Enter your web address into the box labelled Get custom website code.
If you have more than one audience, click on the drop-down arrow under Select audience to connect and click on an audience.
Then, click on Get Code.
Click on Copy.
Open a new browser tab or window and log in to your WordPress administration console. In the navigation panel on the left, click on Appearance and choose Theme Editor.
In Theme Files down the right-hand side of the screen click on the Theme Header (header.php) file.
Right-click and choose Paste, to Paste the code into the header.php file on the line before the closing < / head > tag.
Then click on Update File.
Now, return to the Connected Sites page in your Mailchimp account and click on Check Connection. Once MailChimp had verified the connection, you will see a confirmation message and be redirected to the details page for your site.
Disconnecting WordPress and MailChimp
Just click on the drop-down arrow next to your account in the top right-hand corner of your screen and choose Connected Sites.
Note – If you have several connected sites, click on the Switch site drop-down menu to choose the site you want to disconnect.
Click on Disconnect.
When it asks Are you sure?, click on Continue.
Note – After you disconnect your site from Mailchimp, you’ll need to remove the code from your website to fully disconnect the integration.
This post is available as a downloadable .pdf in the Resources Section of this website. I hope you find it useful!