The following is a list of (mostly) free social tools, software and apps available online. It is by no means exhaustive! I will add to it as I come across new things (or at least things that are new to me). And I’ll try to delete anything that gets out of date.
High quality stock images and videos. Free for commercial use and no attribution required.
Free stock photos you can use everywhere. Free for commercial use and no attribution required.
Free images and photos that you can download and use for any project.
Royalty Free Music
Royalty free music that can be downloaded as high-quality MP3 files. All free music is ContentID / AdRev free and able to be used in YouTube videos. (However a link back to them is much appreciated.)
Royalty Free Music by Shutterstock.
Download royalty free stock music for YouTube or any other projects.
A library of high quality music, usable on all social platforms and royalty-free.
Pixabay not only allows you download stock images, but also has thousands of royalty free music and audio tracks, free for both commercial and non-commercial use.
Design Beautiful Posts
This is the free mobile version of the Adobe app, which makes it very easy to edit photos and apply professional filters. (Note – although the mobile app is free, the desktop version isn’t!)
Canva is a brilliant graphic-design tool. Very user-friendly to use. It can be used to create anything from logos, posters, invitations, social media posts, banners, presentations to business cards and much more! You can use Canva online or download it. A paid pro-version is available, which includes a few extra useful features (such as a background remover for images) and access to more stock images. You can share your work with members of a team easily.
Stencil is also a easy-to-use online graphic design tool and image editor built for business owners, social media marketers, and bloggers. Free for personal use and there are monthly plans for professional use.
Create Great Videos
Biteable is a do-it-yourself video making platform. Very user-friendly and has a huge selection of templates. Easy to share your video to YouTube, Facebook and Twitter. With the free version, you can create as many videos as you like. To download or share without the watermark, you’ll need to upgrade to a paid plan. However, there are several different plans, depending on the size of your business.
The free version allows you to download your creations at 480p SD, you can use 1 stock video per project, the videos can be up to 1 minute long and you can create a maximum of 12 projects per month. There are paid subscriptions that allow HD downloads, longer video length, unlimited projects and cloud storage.
Social Listening Tools
Google Alerts is a free tool from Google (obviously…) that allows you to input a search term. You will then be emailed when Google Alerts finds new results—such as web pages, newspaper articles, blogs etc that match your search term.
HootSuite is possibly best known for scheduling but it also offers simple social listening, including weekly analytics reports. Their free package allows you to manage two social media accounts. There is also a range of paid options available, which include more features (including more users, more social accounts etc).
The starter plan is free. It allows 1 user, 1,000 mentions and 3 social accounts. More advanced paid plans are available.
Answer the Public
Discover what people are asking about online. Answer the Public is a keyword and social listening tool that visualises search questions. You can download the results as a csv file.
Allows you to see how popular a search keyword or phrase is, therefore how likely it would be that someone is interested in that topic. It generates a list of keywords based on what is working for your competitors and what people are typing into Google.
Google Keyword Planner
You can search for words or phrases related to your products or services. This tool will help you find more useful keywords.