The following is a list of (mostly) free social tools, software and apps available online. It is by no means exhaustive! I will add to it as I come across new things (or at least things that are new to me). And I’ll try to delete anything that gets out of date.

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Stock Images


High quality stock images and videos. Free for commercial use and no attribution required.


Free stock photos you can use everywhere. Free for commercial use and no attribution required.


Free images and photos that you can download and use for any project.

Royalty Free Music

Melody Loops

Royalty free music that can be downloaded as high-quality MP3 files. All free music is ContentID / AdRev free and able to be used in YouTube videos. (However a link back to them is much appreciated.)

Premium Beat

Royalty Free Music by Shutterstock.


Download royalty free stock music for YouTube or any other projects.

Epidemic Sound

A library of high quality music, usable on all social platforms and royalty-free.


Pixabay not only allows you download stock images, but also has thousands of royalty free music and audio tracks, free for both commercial and non-commercial use.

Design Beautiful Posts


This is the free mobile version of the Adobe app, which makes it very easy to edit photos and apply professional filters. (Note – although the mobile app is free, the desktop version isn’t!)

Lightroom from Google Play

Lightroom for iOS


Canva is a brilliant graphic-design tool. Very user-friendly to use. It can be used to create anything from logos, posters, invitations, social media posts, banners, presentations to business cards and much more! You can use Canva online or download it. A paid pro-version is available, which includes a few extra useful features (such as a background remover for images) and access to more stock images. You can share your work with members of a team easily.


Stencil is also a easy-to-use online graphic design tool and image editor built for business owners, social media marketers, and bloggers. Free for personal use and there are monthly plans for professional use.

GoDaddy Studio (formerly Over)

Available both as a mobile app and a desktop tool, the free version includes standard templates, photos, graphics and font collections. Paid versions are available.

Go Daddy Studio

Pablo (Buffer)

Buffer created Pablo to provide everyone with a tool to create beautiful images they can share on social media. When you get your image looking the way you want it, with one click, you can share to Twitter, Facebook etc (or add your creation to your Buffer queue). You can also download the image to use in a blog post, social media post or anywhere else you like. Unbelievable easy to use – their key selling point is, “creating engaging social media images in under 30 seconds,” Includes a database containing thousands of royalty-free stock images for use as well as hundreds of quotes you can sift through to create the perfect post.

Create Great Video


Biteable is a do-it-yourself video making platform. Very user-friendly and has a huge selection of templates. Easy to share your video to YouTube, Facebook and Twitter. With the free version, you can create as many videos as you like. To download or share without the watermark, you’ll need to upgrade to a paid plan. However, there are several different plans, depending on the size of your business.


The free version allows you to download your creations at 480p SD, you can use 1 stock video per project, the videos can be up to 1 minute long and you can create a maximum of 12 projects per month. There are paid subscriptions that allow HD downloads, longer video length, unlimited projects and cloud storage.

Find Content

Google Alerts

Google Alerts is a free tool from Google (obviously…) that allows you to input a search term. You will then be emailed when Google Alerts finds new results—such as web pages, newspaper articles, blogs etc that match your search term.


ContentGems scans a huge amount of articles every day from a range on online sources and presents you with a stream of timely and relevant content (that you can then share). Freemium service, the free plan includes two filters (finds articles on a given topic based on keywords), two workflows and two destinations (social media, website, newsletter, email etc).


Simply enter a keyword to find content. BuzzSumo provides content insights to help generate ideas and create high-performing content. You can also monitor your performance and identify influencers. It is a freemium service, the free plan includes ten free searches per month, one user, one content project (with a maximum of 100 items) and one custom feed.

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Social Listening and Connecting Tools

Google Alerts

Google Alerts is a free tool from Google (obviously…) that allows you to input a search term. You will then be emailed when Google Alerts finds new results—such as web pages, newspaper articles, blogs etc that match your search term.


HootSuite is possibly best known for scheduling but it also offers simple social listening, including weekly analytics reports. Their free package allows you to manage two social media accounts, schedule up to 5 posts at a time and allows one user. There is also a range of paid options available, which include more features (including more users, more social accounts etc).


The starter plan is free. It allows 1 user, 1,000 mentions and 3 social accounts. More advanced paid plans are available.


Followerwonk is a Twitter profile search engine that helps you find and connect with the people you’re interested in connecting with. The free version allows one profile, up to 50 Twitter profile searches per day, access to social authority rankings plus you can see followers and their locations. Paid versions are available.


Combin is easy-to-use, and can help you quickly increase followers and engagement on Instagram. The free account includes – 1 account management, two simultaneous searches, 25 search results for posts, stories mass looking. There are paid plans for increased functionality.


TweetDeck is a free tool for managing your Twitter accounts in one place. All you have to do is log in with your Twitter account. Completely free 🙂

Keyword Planners

Answer the Public

Discover what people are asking about online. Answer the Public is a keyword and social listening tool that visualises search questions. You can download the results as a csv file.

Uber Suggest

Allows you to see how popular a search keyword or phrase is, therefore how likely it would be that someone is interested in that topic. It generates a list of keywords based on what is working for your competitors and what people are typing into Google.

Uber Suggest

Google Keyword Planner

You can search for words or phrases related to your products or services. This tool will help you find more useful keywords.

Google Keyword Planner

Content Scheduling


Later began as a simple Instagram scheduling tool, but as it developed more platforms were added (like Facebook, Pinterest, and Twitter.) There is a free plan that includes one social set (including one Instagram, Pinterest, Facebook, Twitter, Linkedin, and Tiktok account). The free plan also also allows you to schedule 30 posts per social profile, and gives basic analytics. Later includes a hashtag tool and you can save a group of hashtags as a “Saved Caption” then add them into your post when you need them. You can also see how your grid looks together and then can move things around in the grid if you want to make any changes.


The free version allows you to manage up to three social channels and queue up to ten posts per channel. Also included are basic publishing tools and a landing page builder. Two paid versions are available which allow unlimited social channels and more advanced features.


The free package allows one user to manage two social media accounts and schedule up to 5 posts at a time. There is also a range of paid options available, which include more features (including more users, more social accounts etc).


Using Planoly you can easily visually plan, schedule, and measure performance across Instagram and Pinterest. The free version allows 1 Instagram and 1 Pintrest profile, thirty uploads per month and one user account. Paid plans are available.


The free version allows one social profile, basic posting features, unlimited scheduled posts and a maximum of three posts per hour. If this doesn’t meet you needs, paid versions are available.


With Agorapulse you can easily manage your social media as it includes publishing, reporting, monitoring, and team collaboration tools. A free version is available for “individuals just getting started” and allows three social profiles (choose from Facebook, Twitter, Pintrest, LinkedIn and YouTube) and one user. Paid versions are available.


Friends+Me lets you schedule content for up to two social profiles. However, what is really useful is that you can add another user. In most of the free scheduling tools you can only have one person scheduling content. The free version is limited to 5 posts per queue, but does include link shortening and a browser extension to make posting even quicker.



The free version of Crowdfire allows you to link three social media accounts. You can also schedule 10 posts per account and you are provided with one day of social analytics data. It also includes a useful hashtag suggestion feature, to help you get the most relevant hashtags for your posts quickly and easily.

Tailwind App

Tailwind is an Instagram and Pintrest content creator, scheduler and analytics app. It’s really easy to schedule your original pins (as well as your re-pins of non-original content). It also makes it easy to repurpose and re-post popular content (loops) and connect with other pinners (communities). The free plan allows one Pinterest and one Instagram profile, 20 scheduled posts per month, 20 post designs per month, five tailwind communities, basic analytics information and one user. There are additional plans if you need more advanced features.

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